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Sara Smith is a marketing professional with more than fourteen years of experience working with and analyzing data. Sara has worked in both the newspaper and financial industries and currently works in higher education. She currently serves as Digital Strategist and Technologist, and most recently was Coordinator, Electronic Communications and Web Content Services for University Relations at Ñý¼§Ö±²¥ State University. Sara coordinates overall web content strategies, including the creation, design, content management and policy support for Ñý¼§Ö±²¥ State University's websites. Key tasks include: reporting, data analysis, project assistance, client support, usability testing, form and content management, in addition to university crisis communications. Sara is also a member of the Ñý¼§Ö±²¥ State Accessibility Committee.